About Us...
Mission &
We are passionate about the invention and development of novel formulation technologies that enhance consumer experience and maximize benefits.
We follow the scientific developments in the realms of the microbiome and skin health to consider the broadest set of parameters when developing new products.
As far as possible, we choose our ingredients to favor the use of natural ingredients while maximizing the use of sustainably sourced material. In order to minimize the use of packaging, we aim to prepare formulations of the highest possible concentration which provides for maximum usage from a single container.
Values
We endeavor to avoid the use of potentially harmful ingredients and of products with limited or poor biodegradability: we therefore avoid the use quaternary products and minimize the use of silicones wherever possible.
Our Hydricontrol technology developed with this approach provides leading edge hair care products free of quaternary surfactants and silicones; these bio-compatible products take as much care of the scalp and microbiome as they do of the hair fiber, leading to lasting healthy, vibrant, beautiful hair.